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Posted by Aston Avery

Targeted regional rollout prioritising vulnerable customers starts this spring

A new campaign is being launched to raise awareness of the UK’s move from analogue to digital landlines – and to spotlight the support available for customers who may need extra support.

With the full switch to digital landlines due by January 2027, BT is ramping up the rollout of Digital Voice – its new home phone service delivered over broadband, offering crystal-clear calls and built-in protection against scam and nuisance calls. Almost three million customers across the UK have already made the switch to Digital Voice.

To support those with additional needs, BT is introducing a targeted regional rollout focused on vulnerable customers. This includes home visits from engineers, advanced battery backup options, and hands-on support for anyone who may need it.

Aston spoke to Vicky Hicks, head of engagement at BT.

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