Are you turning to non-alcoholic beverages this summer?

More UK adults than ever before are choosing to reduce their alcohol intake or go alcohol-free according to new research.

There’s growing interest in moderation with nearly half (48%) now regularly enjoying alcohol-free beers, wines and spirits according to the findings from Club Soda’s Drinks for Everyone 2025 report.

It seems the younger generation are increasingly interested in “mindful drinking” (68%) with 18-34-year-olds trying alcohol free drinks weekly (37%) compared to just 9% of over 55s with many young adults wanting to stay social but with a clear head (36%).

Ros spoke to Laura Willoughby MBE, founder of Club Soda.

Please drink safely: https://www.drinkaware.co.uk/