Our love affair of maps

It’s official, us Brits just can’t get enough of maps with over half (52%) saying they are an important part of our everyday lives. 

Getting from A to B (55%), discovering new places we wouldn’t have otherwise known (48%) and helping us explore the outdoors safely (45%) are all top reasons for their continued prevalence.

The research by Ordnance Survey ahead of national map reading week (14^th – 20^th July) also discovered we’re pretty confident in our map reading skills too (84%) with a whopping 83% also feeling the same about their overall navigation skills in general.

Aston spoke to Nick Giles from Ordnance Survey and Jeb Jagne, founder of Overground.

Photo by Annie Spratt on Unsplash