Jason Bradbury on the new iPhone 17

Tech giant Apple have announced the new iPhone 17 alongside a new Apple Watch and the Apple Air Pods 3 as well!

The event every year is largely considered the tech giant’s most important moment of the year and there is anticipation for a new iPhone, Apple’s biggest revenue driver, but only time will tell if consumers decide it’s worth shelling out for the latest model at a time when purse strings are tight. Meanwhile, the markets will look to the announcements as a barometer for whether Apple is still an innovator, especially in the age of AI.

With more than 24 million iPhone users in the UK (around 45% of all smartphone owners), the launch of the new iPhone could have a direct impact on millions of consumers here.

Aston spoke to TV presenter (Gadget Show) Jason Bradbury.

Photo by William Hook on Unsplash