Chicken and beef taking a bite out of turkey’s Christmas Day crown

Turkey could soon have to share its crown as the star of Christmas dinner, with its dominance being gobbled up by other meats.

Analysis from grocery insight charity, IGD, shows that just 52% of UK shoppers will have turkey for their main Christmas meal this year, compared to 60% in 2019.

Chicken farmers could be the main beneficiaries of this downwards trend, with the data suggesting a quarter (25%) will plate it up in 2025, a rise of 9 percentage points from 16% over the same period.

Aston spoke to Rhian Thomas, director of Shopper Insights.

Photo by Fezbot2000 on Unsplash