TV chef Matt Tebbutt on helping the hospitality sector

Latest research from Barclaycard reveals that Brits would gladly dip into their own pockets to support local hospitality businesses, as four in 10 (37%) are now willing to spend more on food and drinks compared to before the national lockdown.

In fact, Brits are now prepared to pay 11% more for a Sunday Roast, and 10% more for a pint, with city dwellers in London happy to accept the highest increase per pint (22%), followed by those in the North East (15%). Not only will punters accept higher prices, but a quarter (26%) are now more likely to tip staff in recognition of the impact coronavirus is having on hospitality workers.

The younger generations are most likely to part with their hard-earned cash to support hospitality’s cause. In fact, those aged 18–34 are most willing to spend more on food and drink (48%) and increase their tips for staff (34%) compared to pre-lockdown.

Aston spoke to TV chef Matt Tebbutt to discuss the research and speak first-hand at how the new measures have had an impact on those within the industry.

Photo by Louis Hansel @shotsoflouis on Unsplash