International Sherry Week

This week is International Sherry Week, aiming to help the public fall back in love with this diverse drink.

Sherry is a fortified wine, made in the Andalusia region in Spain, which is rooted in this vibrant local culture. Sherry itself came to England in 1340, developing into a love affair as far back at the Sixteenth century. Although the UK has developed a love affair with sherry, in more recent years it has suffered a decline in popularity.

Sherry has been considered old fashioned and mainly used for cooking; these stereotypes have become intertwined with Brits concept of sherry- but it’s time to change all of that.

In the last few years sherry has seen bit of a renaissance. Sherry brand Tio Pepe saw a year-on-year sales value up by 33% showing its popularity amongst trendy bars and young creatives, and further projected growths of 18% by 2022. Amongst the wider public, however, there’s still misconceptions around the different styles of Sherry which may leave some unwilling to try this versatile drink.

Aston spoke to Martin Skelton, sherry enthusiast and managing director of Gonzalez Byass to tell us why there’s more to sherry than meets the eye.