Are Brits flocking abroad for live sport over sun and sand?

Step aside sangria and sightseeing – for a growing wave of British holidaymakers, live sport is the main attraction.

In fact, new data has found that increasing numbers of UK travellers are building their holidays around major sporting events, with everything from rugby in France to tennis in Melbourne now topping travel wishlists.

While sport is becoming the centrepiece of the holiday, it isn’t taking over the whole itinerary. According to the research from Pure Michigan, tourists also plan to see historical sites (32%), visit a famous landmark (31%) or culinary experiences (31%) as part of their trip.

Aston spoke to Kelly Wolgamott, vice president of Pure Michigan.

Photo by Sai Kiran Anagani on Unsplash