Are children’s birthday parties getting more competitive?

Almost nine in ten (89 percent) of parents polled in a recent survey said hosting kids’ birthday parties has become extremely competitive, with 57% saying there is more pressure than ever to throw the perfect party.

In fact, according to the study the average birthday now costs £524, including decorations, venue hire, food, gift bags and entertainment.

The survey, conducted by Oxygen, also revealed over half (57%) of parents say their children prefer to do an activity such as wall climbing (22%), trampolining (50%), laser quest (26%) go-karting (24%) and even trips to a theme park (29%), than old fashioned party games.

Aston spoke to Matt Miller, head of business development at Oxygen.

Photo by Adi Goldstein on Unsplash