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New research commissioned by Hopster, analysing the most popular content that pre-schoolers are watching, found it to be severely lacking in representation. In particular; disability, gender, LGBT+, BAME and the working class were all found to have limited representation or to be negatively stereotyped in TV shows watched by preschool aged children.
The report analysed 50 of the most popular shows aimed at pre-schoolers on public service broadcasting channels, streaming and video on demand services. Streaming and subscription services, including Netflix and Amazon, were found to stream more negative cultural, social or gender stereotypes than free-to-air channels.
Aston spoke to Laverne Antrobus, child and educational psychologist and Nicholas Walters, founder and CEO of Hopster to discuss the research and the implications for the nation’s pre-schoolers.