Are you embracing moderate drinking this Christmas?

As Christmas festivities get underway, new research reveals an encouraging shift in drinking habits. Almost three in four drinkers (73%) plan to moderate their alcohol intake over the festive period, as mindful consumption becomes a mainstream choice across the UK.

With Brits taking a more balanced approach to festive fun this year, many are already planning how they will cut back on alcohol. The most common techniques drinkers intend to use include taking drink-free days during the week (21%), setting a personal drinking limit, such as one glass or bottle (19%), and alternating alcoholic beverages with soft drinks or water (18%).

Although most people plan to take a measured approach to drinking, the research from Drinkaware also revealed one differing trend: over a quarter (28%) say they’re likely to drink more over the festive period because they plan to cut back in the New Year.

Aston spoke to Karen Tyrell, CEO of Drinkaware.

Please drink safely: https://www.drinkaware.co.uk/