Are you suffering from phone-mo?

Tech-hungry Brits are expected to fork out millions on mobile phone upgrades this Black Friday with more than a third of UK adults (37%) planning to buy a new handset in the annual sales promotion.

New research from charity, Population Matters shows that figure rises to over half (53%) amongst those aged 18 to 24.

Almost a fifth (19%) of young people feel under pressure from retailers, influencers and friends or peers to have the latest model (compared to an average of 11% across all ages), whilst 40% fear missing out on a good deal on Black Friday.

In fact, 18% of 18–24-year-olds admit that they’ve experienced ‘Phone-mo’ around mobile phone upgrades – a fear of missing out on the latest upgrade deals or handset features others have got.

Aston spoke to Alistair Currie, head of campaigns and communications at Population Matters.

Photo by William Hook on Unsplash