Are young people urging adults to make sustainable choices?

Ahead of World Environment Day on the 5^th of June, new research by clean energy-tech champion, Aira, reveals that 84% of young people believe their actions matter when it comes to protecting the planet and 70% believe they will play a central role in tackling climate change.

The research, conducted amongst adults and children aged 15 and under across the UK, found that 45% of young people are encouraging adults to make more sustainable choices once or more a week and 37% are calling on Government to take action to help the planet. Within this, accessibility and affordability are the main concerns for young people, with 57% calling for sustainable products to cost less and 51% asking for sustainable home heating to be cheaper.

Young people are already taking the lead on driving climate action, with 80% of young people recycling, 53% actively turning off the lights and 42% using less water. In fact, young people are stepping up as educators in their own lives, with 61% saying they can influence adults to make more planet friendly choices.

Aston spoke to Pamela Brown, consumer expert at Aira.