Black Friday spending data revealed

Black Friday is set to become the busiest on record as Nationwide Building Society predicts sales to be boosted by bargain hunters shopping early for Christmas.

Britain’s biggest building society forecasts spending on 24 November to be up by 8% on last year’s peak, with Nationwide customers expected to make around 10.4 million payments this year, compared to the 9.6 million transactions in 2022.

The predicted rise in Black Friday spending, based on recent Nationwide debit and credit card spend patterns, comes as new research from Nationwide reveals that more than a third (36%) of shoppers will use Black Friday sales to get cheaper Christmas presents, while 34 per cent will use the sales to help with the rising cost of living on things that they need.

Aston spoke to Mark Nalder, head of payments at Nationwide Building Society.

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