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British Game Week

24th November 2020
Posted by Aston Avery

It’s British Game Week! The perfect time to celebrate all that is good about British game that roams the UK’s countryside.

Until Victorian times, game was the Christmas dinner of choice for many across the country with the rich opting for woodcock or venison and the poor, the lesser desired umbles in an umble pie, and it seems it may be making a comeback. Recent figures saw game sales rise by 8% in 2018, while a new report found that the market is worth a significant £114 million.

But while it may have shaken off its ‘posh’ connotation, it’s estimated that as much as 50% of the UK’s wild fare is exported to our European neighbours, while many Brits never even try it. But there are many reasons to give game a go! In many instances, game is more nutritious than farmed meats, owing to the animals’ more varied, untreated and natural diets. Indeed, wild meats are particularly high in the vitamins and minerals that we Brits tend to lack.

What’s more, game has a much lower carbon footprint as the vast majority is locally shot and sold. This also helps to regulate population levels, which, when out of control, can be damaging to the ecosystem. This is a problem with deer in particular, which cause significant damage to tree plantations as well as to protected Sites of Special Scientific Interest where they strip out the undergrowth, threatening ground nesting birds.

Aston spoke to Steve Frampton, founder and managing director of Wild & Game and game expert to talk about all things game.