Brits don’t understand the term ‘inflation’

Half (50%) of Brits – rising to 58% of women – are being scared away from investing their money, with 38% baffled by complicated jargon.

The UK’s most misunderstood investment term is ‘asset class’, with 77% confused about its meaning.

And despite widespread media coverage, 29% don’t understand the term ‘inflation’ – including six per cent who say they have never heard of it – according to new research from Lloyds Bank.

Aston spoke to Jo Harris, relationship banking director at Lloyds Bank.

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