Brits left baffled by sustainable shopping

People in Britain claim buying green is too tricky, with many saying they struggled to define what is and isn’t sustainable (46%), and a third arguing it was too difficult to find sustainable products (33%).

Making eco-friendly choices has never been more important, however, with 60% of Brits said they would shop sustainably if products were regulated with clear sustainability labelling.

Sustainable marketplace Dayrize polled respondents across the UK and found that 56% believe the pandemic has given them a chance to re-evaluate their approach to shopping sustainably.

Aston Eva Gladek, chief sustainability officer and co-founder of Dayrize.

Photo by Mike Petrucci on Unsplash