Posted by Aston Avery

Calls to end ageism in personal finance

New research shows that generational stereotypes are leading us down the wrong path when it comes to our money.

In fact, the generations continue to be pitted against each other on the battlefield of personal finance, with Baby Boomers (aged 60 – 78) coming off as the primary villain of the story.

Over half of articles (53%) portray them negatively and 71% position them as antagonists in the stories of ‘stressed’ Millennials (aged 28 – 43) and Gen Z (aged 12 – 27). 

Unbiased, the UK’s leading marketplace for finding financial advisers, collaborated with a team of UCL researchers to conduct a study examining societal conversations that could significantly influence our future wealth.

Aston spoke to psychologist Dr Linda Papadopoulos & Karren Barrett, founder & CEO of Unbiased.

Photo by Colin Watts on Unsplash

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