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Pets are the second most important cause of allergies in the home according to Allergy UK, and with people spending more time at home than ever before, owners who are sensitive to cat allergens could be finding the problem increasingly difficult to manage.
However, there could be some light at the end of the tunnel for sufferers. Scientists at Purina have developed a revolutionary new approach to the management of cat allergens. Pro Plan® LiveClear®, launching in the UK this month, is the first and only cat food that reduces the allergens on cat hair and dander.
This scientific breakthrough is the culmination of more than a decade of research dedicated to finding a safe, effective and feline-friendly way to address a problem that impacts as many as one in five adults and countless cat-owning households worldwide.
For people with high levels of sensitivity, cat allergens can significantly limit the close bond they can have with their cats. The UK’s leading feline welfare charity Cats Protection has revealed that human sensitivity
to cat allergens caused 1,320 cat relinquishments last year.
Aston spoke to Mark Evans, TV vet to discuss the important new scientific breakthrough, how it works and their hopes for cat allergy sufferers in the UK.
Photo by Erik-Jan Leusink on Unsplash
