Charity launches major new campaign to tackle hygiene poverty

The latest data from charity In Kind Direct has revealed that 1 in 4 UK households with children are living in hygiene poverty – that’s 2.2m families who are left facing impossible decisions to eat, heat or keep clean every single day.

The impact of hygiene poverty for families is huge, with children’s wellbeing and experience at school being negatively affected. Of households with children who are going without, over 1 in 10 parents report their child being more anxious and avoiding socializing* with their friends as a result.

To ensure families can access the products they need to keep clean and well, the charity is launching a major campaign with longstanding partners Tesco, Unilever, Essity, Haleon, Kimberly Clark, Edgewell and P&G to support more families who are having to go without.

Aston spoke to Marc Greene from In Kind Direct.