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Children and gender stereotypes

11th April 2019
Posted by Aston Avery

Research has shown that the way boys and girls are treated at a young age can inform everything from job prospects to selfesteem. High street retailers have begun the move towards unisex children’s clothes, or even ditching the labels completely, in order to start tackling preconceived gender norms of clothing. Our own royal family is even appearing to follow suit, with Prince Harry and the Duchess of Sussex choosing not to find out the sex of their child before the birth.

If we allow children to focus on their individual characteristics rather than an informed gender stereotype, can we let kids just be kids?

Aston spoke to children’s fashion expert Jenny Slungaard.

Jenny Slungaard interview with Aston Avery