With autumn colours slowly starting to appear in the trees around us, it is the perfect time of the year to get out amongst nature and now new research reveals that nearly 90% of parents have seen positive changes in their kids mood once back from spending time in nature.
The research from OVO Energy also shows 75% of parents think their child is more likely to recognise the McDonalds logo over an Oak Tree. However, this isn’t for lack of trying as 3 out of 4 parents say they take their children to outdoor green spaces to get them thinking about the environment, whether this be to a local park or helping them enjoy nature in their own garden.
75% of parents also said that they wished their children would spend more time outside in nature, additionally 84% agreed that living closer to nature in general makes or would make their children care more about the environment.
Although parents are taking steps at home to try and get their children interested in the environment, from recycling (64%) to simply turning off the lights when you leave the room (50%).
Aston spoke to Kate Weinberg, sustainability director OVO Energy to discuss the new research and OVO’s plans to act.