Corrie star Catherine Tyldesley on why pub landlords invest in ‘Landlord Knowledge’

It’s a role made famous by Al Murray, but the nation’s real-life pub landlords are the genuine superstars when it comes to knowing the communities they serve.  Almost three quarters (72%) of pub managers believe they know more people locally than the average resident. And a super-confident 63% say they’re fountains of knowledge when it comes to neighbourhood nous.

What’s more, over half (53%) say they can name three quarters of their regulars.  And it doesn’t take long to become a part of the pub family. The poll, from Greene King, shows that, on average, it takes just over five visits for a pub general manager to remember a new customer’s name.

Landlord Knowledge is an online training programme named after The Knowledge – the London black cabs test. It looks at a variety of pub events and regular occurrences – from mental health-led scenarios such as how to spot anxiety and depression in customers through to ways to diffuse aggressive situations – topped up with fun memory tests to remember those all-important rounds of drinks!

Aston spoke to former Coronation Street actress Catherine Tyldesley and Terry Rigg, landlord and general manager at Greene King.

Photo by Louis Hansel @shotsoflouis on Unsplash