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Dangerous hydration habits

6th August 2019
Posted by Aston Avery

Despite the recent heatwave, the hottest July day on record and all the warnings that came with it, research suggests that many in the UK maintain a dangerous disregard for hydration, putting themselves at greater risk of illness.

Today new research finds that the majority of the nation (62%) is not drinking the recommended daily allowance* of water. The concerning figures, commissioned by Britvic’s family brand, Robinsons, also suggest a fifth (20%) of Brits haven’t had a drink of water in over a week; 4% haven’t had any in over a month.

Aston spoke to hydration expert, Dr Emma Derbyshire and Paul McAleese, founder of sixty, to discuss why our water intake needs more attention and to offer top tips on staying hydrated and also to discuss the pioneering hydration monitoring technology.