Posted by Aston Avery

Dr Linda Papadopoulos on saving money during pre-Christmas sales

Money-saving items such as heated blankets, thermal underwear and subscriptions to streaming services like Netflix are high on the list of things shoppers say they’ll be targeting in the pre-Christmas sales.

As the soaring cost-of-living forces consumers to tighten their belts, a new study by Vodafone suggests 1 in 4 (24%) cash-strapped shoppers in the run-up to Christmas intend to snap up practical goods that will help them to save money and cut their household expenses, especially energy bills.

Interestingly, nearly 1 in 10 (9%) say they will be looking to buy things that can be used now and potentially resold at a later date on online marketplaces, such as Ebay and Depop.

Shiny new gadgets such as smart speakers or beauty-related tech such as hair dryers and straighteners tend to be off-the-cuff purchases that are largely unplanned.

Aston spoke to psychologist Dr Linda Papadopoulos.

Photo by Artem Beliaikin on Unsplash

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