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Posted by Aston Avery
Emma Kenny on good deeds
New research reveals that the average Briton will do 5.1 ‘good deeds’ every week, totalling more than 265 over the course of the year.
Among the most common acts of kindness are holding the door open for someone (67%), checking in with someone to ensure they’re well (54%), trying to boost someone’s confidence (35%), picking up litter (23%) and donating items to a food bank (12%).
‘The research, commissioned by Tesco as part of its Stronger Starts Golden Grants initiative, delves much deeper into who is actually delivering these good deeds.
The study indicates that inspirational figures play a significant role in motivating individuals to engage in acts of kindness.
Aston spoke to TV psychologist Emma Kenny.
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