Footballer Jimmy Bullard on children choosing a career in content creation

Across the generations, there is now an understanding that we live in a digital world. Social media is a huge part of
society, and those that make their living through these platforms are not just people known by younger generations.
Content creators bringing home a wage via popular platforms like YouTube and TikTok, – Joe Sugg, Tilly Ramsay,
and Saffron Barker to name a few – have graced TV screens across the nation on Strictly Come Dancing, Bake Off
(and more), breaking into the traditional mainstream.

However, when it comes to our own children and this world of content creation, there seems to be a disconnect
between children’s aspirations and what parents believe they should be doing.

According to new data released by NERF, despite over half (56%) of British children having expressed an interest
in being a content creator when they grow up, more than a third (36%) of parents are not confident as to what a
content creator even is, and almost a third (30%) don’t think or don’t know whether they think being a Youtuber,
TikToker or Instagram influencer is a real job.

Aston spoke to former footballer and 2014 I’m a Celebrity… Get Me Out Of Here campmate Jimmy Bullard.

Photo by Nikoline Arns on Unsplash