Posted by Aston Avery

Greg Rutherford on reducing food waste

Nearly a third of Brits (28%) buy food at least once a week that they know they’ll throw out, according to new research. The research found that many are also not taking simple measures to help them reduce their waste. Nearly 4 in 10 (39%) don’t make a shopping list before going to the supermarket whilst 40% say they don’t even check what they actually need before heading out to do the food shop. When it comes to the younger generation, Gen Z’ Brits aged under 25 were found to be the worst offenders, with nearly half (47%) saying they buy food on a weekly basis knowing it will end up being chucked out.

For those with kids, the research which was commissioned by Jacobs, highlighted the specific issues young ones pose when it comes to food waste, as a third (30%) say that they waste more food since having children.

Brits know they need to up their game when it comes to reducing food waste, now more than ever; 43% say they need to be more resourceful due to the cost of living crisis, meanwhile four in ten (41%) highlight wanting to benefit the environment, as well as their finances.

Aston spoke to Olympic gold medalist and 2019 Celebrity Masterchef winner Greg Rutherford. 

Photo by Dan Gold on Unsplash

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