Has the South East lost the plot?

Re-tracing your steps, turning your house upside-down in a desperate attempt to find something you know you’ve put down somewhere – we’ve all had that sense of dread that comes with losing or misplacing something. New research suggests that while those who lose things regularly aren’t alone, we absolutely need to tighten things up to avoid that horrible, pit-of-your-stomach feeling that comes with losing something important.

With other top prized possessions most commonly lost in the South East being glasses (20%), phones (15%), and house keys (13%) are we becoming ever more forgetful? Our memories can play a massive role in losing our prized possessions with more than half (54%) of people in the South East saying they often put things in a ‘safe place’ only to forget where that safe place actually is.

Aston spoke to David Palmer, Chief Product Owner at Nationwide Digital to discuss whether we are, in fact, a nation of losers and how we can best avoid losing our valuables.