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International wallpaper week

9th October 2019
Posted by Aston Avery

We’re living in the age of social media. From fashion to food and everything in between, we draw inspiration for our everyday normal lives and this hasn’t gone unnoticed. Brands, galleries and the new age of influencer rely on every-day people to click through to products. And the design is no different: according to new research by Graham & Brown, 43% of us follow some variation of home décor account on social media as we never know when inspiration might hit. What’s more, over half (52%) admit they’ve been tempted to decorate a room of their home in a style similar to something a celebrity or influencer has posted.

This certainly applies more to the younger generation. Versus the aforementioned national average of 43%, two thirds of 25-34 year-olds are likely to follow a home decor account and be highly influenced by the content on such channels. What’s more, 2 in 5 (41%) 25 – 34 year old’s follow their favourite home décor brands on Instagram or Pinterest, for all the latest in décor and design. Conversely, the older generation is still much more likely to get their inspiration through the more traditional methods, by choosing to visit stores or browse catalogues.

However you get your inspiration, Britain is a nation of re-decorators – 35-45’s redecorate their houses the most frequently with a third even saying they redecorate every 2 years or more. But is your style bold and beautiful or classically chic? A burst of colour or minimalist and understated? With the internet transforming the way we consume products, it’s no surprise that whatever your style, you’ll find your answer with hundreds of trends to pursue whatever your taste, at the click of a button.  While at one point you may have had to spend days coming up with the right colour scheme for your living room, or finding the best furniture for the master bedroom, it’s easier than ever to see the end result – right on the screen.

Aston spoke to Maryanne Cartwright, design manager at Graham & Brown and Dewi Pinatih, senior editor at Stylus to discuss the evolution of interior design trends, the influence of social media, and apps such as Pinterest.