Jake Quickenden giving help on grieving

For many of us, the D word has become a no-go area since the pandemic. So many have experienced loss that we worry about saying the wrong thing or putting our foot in it – which appears to be making those grieving feel lost.

In reality, those grieving want to spend more time talking about their loved ones.

New data from the Co-op reveals that some 28M of us lost a loved one over the last few years. Sadly, for 48% the death of their loved one was unexpected which we know can have a huge impact on the way we grieve.

Aston spoke TV star Jake Quickenden and Michelle Monaghan, director of funeral care at Co-op.