Listen: Annabelle Knight gives advice ahead of Valentine’s Day

One in three Brits (33%) identify as “Shrek”, actively rejecting Valentine’s Day as a fad and preferring to stay in. This rises to 43% among over-55s, showing enthusiasm for Valentine’s Day drops sharply with age.

New research from Lovehoney also finds Gen Z are the least pessimistic generation about Valentine’s – just 16% of Gen Z say there’s nothing they Dislike about Valentine’s (lowest of any generation).

Rejection is strongest among those outside traditional coupledom, with 39% of singles and 51% of divorced people choosing Shrek as the character that best reflects their Valentine’s plans.

Aston spoke to relationship expert & author Annabelle Knight.

Photo by Markus Winkler on Unsplash