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Listen: Brits anticipate this Black Friday to be more confusing than ever

23rd November 2021
Posted by Aston Avery

The arrival of the biggest shopping event of the year is soon upon us and although the excitement is there to secure the best discounts ahead of the holidays, it’s clear to see the last 18 months has not only heavily impacted the retail industry but also the mind of consumers with how to prepare for this years’ Black Friday Bonanza.

A new report released today by hotukdeals foresees a more confusing than ever Black Friday 2021 for Brits as over half (54%) confess finding deals will be even more difficult due to complexities such as supply chain issues and product availability worries.

Aston spoke to consumer psychologist Kate Nightingale.

Photo by Mike Petrucci on Unsplash