Listen: Brits smitten with gin

Aston AveryDaytimeLeave a Comment

Are we fast becoming a nation of gin connoisseurs? Whilst it’s not new-news that we are a nation of gin lovers, indeed gin is the fastest growing spirits category, the latest research has revealed that across the UK we have become passionate about perfecting the perfect at-home Gin and Tonic drinking experience, with nearly one quarter (23%) of us rating ourselves as ’very good’ or ‘excellent’ when it comes to making a delicious G&T, equivalent to 12.1m adults.

The recent study carried out by Hendrick’s Gin, makers of the most unusual leading super-premium gin – oddly infused with rose and cucumber – today celebrates International Gin and Tonic Day and raises a glass to the 16.8m Brits who hold up this juniper-forward spirit as their favourite tipple.

Aston spoke to Sasha Filimonov, ambassador at Hendrick’s Gin and Elliot Ball to discuss the research in further detail and were also on hand to offer some of best recipes for a perfect gin & tonic.

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