Listen: care homes and our confidence in care

Care homes play a larger role in our lives than we think. In fact, more than half (54%) of UK adults have, or have had, a friend or family member live in a care home.

During the pandemic care homes were placed in the spotlight and, as a result, awareness and knowledge of what they are and how they operate has increased. Now, more than two thirds (67%) claim to know more about the industry than ever before.

With this increase in knowledge comes an increase in trust, with confidence in the safety of care homes almost doubling year-on-year (24% to 45%). Overall, more than a third (34%) agree that their impression of care homes is now more positive than before the pandemic.

lthough confidence in care has increased, over half of people still believe a care home is just a place for people to spend the rest of their lives (53%), and not a desirable place for later life or a home with 15% agreeing they don’t believe care homes offer a sense of community to help battle loneliness. Vida Healthcare are acting to change this with their new, revolutionary care home Vida Court ‘the Care home of the Future’.

Aston spoke to James Rycroft, managing director at Vida Healthcare.