Listen: how local hospitality suffers due to drinking habit changes

Only 4 in 10 Gen Z adults have ever used a corkscrew – compared to 84% of the Silent Generation. It’s a stat that says more than you’d think: drinking habits are changing fast, and its young people leading the charge.

According to the latest KAM report, 76% of UK drinkers are actively moderating their alcohol intake. And while the number of teetotallers has remained steady, the real shift is in moderation and intentionality – with alcohol consumption dropping 8% since 2021, particularly among those over 55. But it’s under-35s who are reshaping drinking culture altogether. They’re going out just as much – but drinking far less.

So how do you cut down without missing out?

Aston spoke to drinking culture expert Dan Harwood.

Photo by Louis Hansel @shotsoflouis on Unsplash

Please drink safely: https://www.drinkaware.co.uk/