Listen: shoppers demand real life shopping experiences

Demand for authentic human expertise is on the rise as consumers become increasingly conscious about what and how they’re spending in the post-pandemic retail landscape.

The pandemic has undoubtedly created heightened tech-dependency, with a whopping 68% of people claiming they’re completely reliant on their electronics, using an average of 11 devices a day and for up to eight hours. Now, a new report shows Brits really do want IRL (in real life) interaction over robotic retail experiences when it comes to purchasing these important items.

Smart devices and security in particular have seen exponential growth according to data from tech retailer Currys, with multi-connect devices like the Google Nest up 68% YOY, as people look to simplify their home life with just a click of a button.

Aston spoke to retail analyst Natalie Berg and Simon Peck, head of omnichannel at Currys.

Photo by Mike Petrucci on Unsplash