Posted by Aston Avery

Listen: Valentines habits revealed

Ahead of Valentine’s Day 2022, new research looks into the nations changing habits when it comes to buying flowers.

Firstly, despite all the stereotypes, only 6% of men surveyed said they will be buying flowers from the garage this year, a major shift from what has become a running joke for decades. There seems to be a radical change with blokes, with 56% of men saying they would most likely buy flowers at a florist, and 14% of men said they would be happy to spend up to £50. Which is great news for those with female partners, seeing as the research found flowers are the preferred gift for women, with nearly 1 in 3 (30%) hoping to receive them.

Now, it’s no surprise that out of all the flowers, 70% of Brits said roses are the most romantic flower, followed by orchids and lilies. Roses are said to have become linked to Valentine’s Day during the 17th century, with tales of the rose being a symbol of Venus, the classical goddess of love. It is estimated that more than 250 million roses are produced for Valentine’s Day, and it is by far the most popular flower on the day across the globe.

Aston spoke to gifting expert Maryam Ghani.

Photo by Laura Ockel on Unsplash

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