Maisie Adam on minding the opinion gap for holidays

New research uncovers eye-opening stats, highlighting that Brits are far too often easily swayed by the opinions of others when it comes to planning their life and travels – and it’s often letting them down. 

Revealed in World of Opinions 2023, a new study by KAYAK – the world’s leading travel search engine – which explores the relationship between travel, opinions and perspectives about ourselves and our world, the vast majority (69%) of UK adults are letting the opinions from friends, family and others guide their vacation choices, while nearly 1 in 4 (24%) have scrapped a holiday plan they wanted to do completely after being influenced by the opinions of others. 

And all that despite the fact that the majority of Brits (82%) have experienced travel recommendations that differ from their own opinions, thus, often not living up to their expectations.

Aston spoke to comedian Maisie Adam.

Photo by Sai Kiran Anagani on Unsplash