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Residential properties account for around 15% of all the UK’s emissions. And now new research has highlighted that while some 50% of people consider themselves environmentally friendly, a quarter (25%) say they wouldn’t make their home energy efficient, and many remain in the dark when it comes to some of the most common environmental terms linked to at home eco living.
Lack of green home improvement and energy efficiency knowledge is also a leading factor when it comes to home-owner concerns of being ripped off. Many overestimate the costs of going green, with almost half the nation (46%) holding back on having work done, while almost a third (30%) are concerned they would be overcharged due to finding green improvements so confusing according to the findings from the Nationwide Building Society.
In fact, people are much more likely to understand text message lingo than energy efficient anagrams. 53% don’t know what CO2 (carbon dioxide) means, 75% what net-zero means and 90% what EPC (Energy Performance Certificate) means compared to text terms like ‘LOL’ (laugh out loud) – 31% and ‘BTW’ (by the way) 50%.
Aston spoke to Claire Tracey, chief strategy and sustainability officer at Nationwide Building Society.