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New Emojis launched to urge Brits to talk about climate change

7th October 2020
Posted by Aston Avery

A new range of emojis has been launched to help more people discuss the key challenges around climate change. The launch comes as new research reveals less than a third (27 per cent) of Britons understand what ‘Net Zero’ carbon emissions means, despite it being a key national environmental target.

The research of 5,000 people across the UK showed that nearly half (49 per cent) have no understanding of Net Zero at all, with only 8 per cent feeling they understand it very well. This lack of understanding is discouraging people from talking about climate change altogether – with only a fifth (19.7 per cent)  often discussing them with friends, family or colleagues.

So, to help enable more active conversations about carbon emissions and climate change, EDF has launched five new emojis depicting some of the key topics that people might want to reference. The collection includes symbols for ‘Net Zero’, ‘carbon footprint’, ‘wind energy’, ‘nuclear energy’ and ‘solar energy’. These will all be submitted to Unicode for consideration in the official emoji keyboard.

Aston spoke to Keith Broni, emoji expert and deputy editor at Emojipedia to discuss the different emoji’s that have been launched to make people understand when chatting about climate change.