Posted by Aston Avery

New national cervical screening campaign launches

The Department of Health and Social Care (DHSC), with the support of the NHS, has today launched a major new national campaign to increase the number of those eligible attending their cervical screening in England. The new Help Us Help You – Cervical Screening Saves Lives campaign urges women and those who may be eligible not to ignore their cervical screening invite, and if they missed their last one, to book an appointment with their GP practice or sexual health clinic now.

As part of the campaign, a new survey of 3,000 women and people with a cervix commissioned by DHSC today reveals a number of concerns which prevent cervical screening. Embarrassment was the most common reason for never having attended or missing an appointment (stated by 42% of respondents), followed by those who “kept putting it off” (34%) and “being worried it would be painful” (28%). 15% of lesbian or bisexual women over 25 had never had a smear test, compared to 7% of women over 25 in general.

To tackle these barriers and help drive uptake, a new film has been released featuring Loose Women panellist Linda Robson, TV personality Scarlett Moffatt, broadcaster Louise Minchin, Drag Queen Victoria Scone and female rights activist Sharon Gaffka, alongside GP and media medic, Dr Zoe Williams. Through life saving conversations, they tackle the barriers to attending cervical screening and encourage those eligible to book their appointment when invited.

Aston spoke to Dr Zoe WIlliams.

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