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Parents feel they’re failing their kids

12th September 2019
Posted by Aston Avery

Why are parents so hard on themselves? Mums and dads across the country admit to feeling like bad parents on a daily basis, research from Kinder has revealed. Most of that guilt comes from behaviour of the parents themselves with more than half (51%) blaming the fact that they lose their temper with their children. Meanwhile, more than a third (38%) also think they spend too much time on their phone.

Others blame their parental decisions, allowing their children to spend too much time on screens (46%), or not making them read on a daily basis (24%). According to their children though, they are doing a fantastic job. They overwhelmingly know that their parents are trying their hardest (98%), with almost all (98%) happily believing that they have the best parents in the world.

The only things they wish their parents would do more of is let them stay up later (47%), help them bake (43%), take them for picnics (37%) and play more board games with them (35%) – surprisingly in higher demand than cooperative video games (30%).

Aston spoke to Dr Elizabeth Kilbey, child psychologist from the secret life of 4/5/6 year olds to discuss the research and also offered her own advice what parents need to improve on whilst with their children.