Race Across The World winner Alfie Watts on beach holidays

New research reveals that more than half of Britons (58%) are planning a beach break this year, yet 38% admit they’ve returned from a “relaxing” holiday still feeling exhausted.

This shift in sentiment signals a major change in how we want to holiday in 2025. According to the study by Travelzoo, a strong majority (83%) of people would be willing to swap a traditional beach break for a shorter, more adventurous and active experience – suggesting holidaymakers are increasingly seeking more fulfilling ways to spend their time away.

When asked why they’re turning to more adventurous travel, nearly half (49%) say it’s to create lasting memories, while 38% want to experience something more meaningful. A further (36%) say they’re motivated by a desire to feel healthier or more active, and interestingly, almost a third (32%) say an adventure-style trip gives them a genuine sense of achievement. Only 17% would never consider an adventurous travel experience.

Aston spoke to Race Across The World winner and travel content creator Alfie Watts and Cat Jordan, communications director at Travelzoo.

Photo by Sai Kiran Anagani on Unsplash