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RNLI: ‘Float to Live’ safety message at our beaches

20th August 2021
Posted by Aston Avery

The Royal National Lifeboat Institution (RNLI) have teamed with their partners at Ford to create a unique flip flop using recycled car tyres which will print the charity’s vital ‘Float to Live’ message in the sand, as new data shows a decline in awareness of this life-saving action.

In a survey, commissioned by the RNLI, only 59% of those questioned– aged 16-64 – would try to float if they fell into open water and only 55% are confident that they would be able to float if they did fall into open water. The findings show awareness to float as the action to take should you fall into open water has significantly declined since last year.

Aston spoke to Saxon Cronin, Ford engineer at the Dunton branch near Laindon and RNLI volunteer.