Sherrie Hewson launches the ‘Grand Day Out’ campaign

This November, actress and grandmother Sherrie Hewson is helping to launch the ‘Grand Day Out’ campaign, which aims to bring families together and address the loneliness affecting many older adults. New research from Farmhouse Inns shows that almost half (43%) of those aged 65 and over feel lonely up to five times a week, showing just how crucial regular family connections are, especially as the colder, darker months approach.

To encourage families to spend more time with their elderly loved ones, Sherrie is inviting grandparents and older relatives to enjoy a free carvery meal throughout November. The hope is that families will come together, share a meal, and enjoy quality time with one another during the colder, darker months when feelings of isolation can be particularly hard. Just as ‘kids eat free’ schemes bring families out for meals, could this initiative do the same for older generations, helping them feel valued and included?

The research reveals just how tough loneliness can be for older people. Nearly a quarter (24%) of those surveyed said they’ve gone several days without seeing or speaking to anyone over the past year. Evenings can feel particularly long, with over half (57%) saying that’s when they feel most isolated. Nearly a third (32%) of respondents also shared that they rarely or never get invited to social occasions with family or friends, making them feel disconnected.

Aston spoke to actress Sherrie Hewson.