Strictly’s Ola Jordan on parents weaning worries

78% of parents worry that having a negative experience with food in early years could lead to their little ones having a bad relationship with food in later life.

And with over a quarter of parents classing their child as a ‘fussy eater’, 1 in 4 fear they aren’t offering them enough veg.

The research comes as a new nationwide survey of 2,000 parents of under-fives, released today by Ella’s Kitchen Brands Limited, reveals that parents across the country are feeling the heat in the kitchen when starting their little one’s weaning journey for the first time.

Ella’s Kitchen has come to the rescue to help take the stress and worry out of weaning to make it an exciting time for little ones, with a brand-new online hub called WEANURSERY, jam-packed with everything you need to know about weaning! The site features top tips, handy guides + yummy recipes from the experts, providing parents with lots of support to help alleviate those weaning worries.

Aston spoke to nutrionist Claire Baseley and former Strictly Come Dancing professional Ola Jordan  to provide some solace to parents going through the weaning process and give some helpful tips and tricks.