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This summer is expected to be another scorcher, with Britons everywhere set to bask in the glorious sunshine and make the most of the good weather. And as the temperature starts to soar – experts predict our summer pastimes will undergo something of a radical revolution.
The #SmileItsSummer Trend Report commissioned by Amazon and developed by The Future Laboratory predicts the experiences that will make Britons smile this summer and the products that will be on everyone’s wish list; outdoor cinema screens, aquaponic starter kits, mud masks for your pets and all things coral pink.
No-one is set to smile more this summer than our four-legged friends as owners go to new lengths to spoil their pets. The role of a pet has changed from furry companion to ‘starter child’ as two-fifths (44%) of millennials see their pets as practice for having a baby, and it shows in our purchases*.
Aston spoke to Martin Raymond, co-founder of The Future Laboratory and chief in editor at LS:N global to reveal key trends that will take centre stage this summer.