The British obsession with pyjamas

New research reveals that Britain may be a nation heading towards 24/7 comfort, as half (49%) of Brits admit to wearing their pyjamas out and about, including to the shops, dog walking, on conference calls, to kick-back and relax and even in the office.

The study by BookTrust, the UK’s largest children’s reading charity, comes as more than half a million Brits are set to wear their PJs out this Friday for Pyjamarama, a nationwide fundraising campaign to help every child access the life changing benefits of bedtime stories.

Aston spoke to William Hanson one of the UK’s top etiquette expert to assist Brits in navigating the do’s and don’ts of wearing pyjamas out in public.