The importance of men wearing sunscreen

There’s nothing people love more than getting out in the sunshine. But there’s nothing we hate more than getting sunburnt – yet we’ve all been there, done that, and got the dodgy tan-lines. And with summer already here, British men are being urged to take more care as figures show skin cancer rates are rising amongst men – but staying safe in the sun isn’t.

As the UK is set for the hottest summer on record with at least five heatwaves on the horizon, new research from NIVEA SUN shows the majority of men in the UK (56%) admit they should take more care to protect their skin from the sun, despite most (85%) knowing that sunburn can increase the risk of skin cancer.

To help everyone enjoy the sun safely, NIVEA SUN and Cancer Research UK – who this year celebrate 10 years of their partnership – ask ‘what will it take?’ for men to be more sun safe. The campaign hopes that by shining a light on the importance of being safe in the sun and offering advice and tips that men will be more likely to follow the three simple steps to sun safety and ultimately reduce rates of skin cancer in men:

• Seek shade
• Cover up
• Apply sunscreen

Aston spoke to Karis Betts, senior health information manager at Cancer Resarch UK.

Photo by Onela Ymeri on Unsplash